Crisis? What crisis?
Famously, some 30 years ago, a previous British Prime Minister met enquiries with this somewhat disingenuous response, and then proceeded to do nothing for his short remaining time in office.
The lesson was clear - inaction can be fatal, and this applies just as forcefully in business as in politics.
Thornbury's consultants have all successfully managed businesses through several periods of economic difficulty, and we all subscribe to the doctrine that the best form of defence is attack.
Attack your costs, certainly.
But also, attack underperformance and skills needs by developing your key staff right at the time when weaker competitors see retrenchment as the only viable strategy.
When times are hard, your sales force, your management team, indeed your whole operation needs to work just that bit smarter than your competitors - which is where Thornbury Associates can really add value.
Investing NOW in professional development for your customer facing staff will pay dividends by raising the performance of your people to make them stand out from your competition.
Why not contact Thornbury today on 0845 230 3565 to discuss how our experience can cost-effectively give you the edge that the next 24 months will require. We can devise, develop and deliver a tailored programme at any level without delay.
And we're prepared to link our fees to your success.
We look forward to hearing from you.
John Black, Director, Thornbury Associates Ltd